I’m looking for some selfie-help.
During a recent briefing for a new interpretative project I started thinking about selfies. It’s not such a jump – the project is a new walking trail with a target audience of youth, families and first-time hikers. The trail has cell coverage for most of its length. My client briefing me pointed out a natural feature that was a popular spot for photos and when she said; “I don’t like the idea of people with their cell-phones out in the natural environment;” my response was, “but they’ll be doing it anyway so why not use it to our advantage?”
Selfies used to be considered bad taste; the exclusive domain of self-centred narcissistic teens on Myspace. But a social media culture shift has occurred, and everyone is doing it. Higher quality shots are possible, helped along by the advances in the photographic capabilities of cell phones; with specific selfie apps soon following.
Selfies at their core are self-portraits. People have been painting, drawing, photographing themselves since we used to live in caves. Selfies say “I was here”. They are people-focused and not much of a step away from what tourists have been doing for years – taking photos of themselves at places they have visited to ‘capture memories’.
According to Wikipedia the Oxford English Dictionary declared selfie ‘word of the year’ in November 2013. According to Google 93 million selfies are taken every day on Android devices. And in March 2014 a selfie broke the internet when a selfie taken by Academy Awards host Ellen DeGeneres was retweeted over 1.8 million times in the first hour of posting (yes we hear about this stuff, even in the antipodes).
We have seen their power used for evil; that bad taste still rises in your throat when people take selfies that seem to be at odds with the place, events and environment.
New Zealand’s national museum Te Papa freely admits that sculptures and paintings are being damaged by people backing into them for selfie shots. But that hasn’t stopped them from allowing – and in some places encouraging – their use.
“We want visitors to be able to take pictures and share their experience with friends,” says a spokesperson in this media article.
So how do we harness the selfie phenomenon to help facilitate interpretation? Or should we even try? A quick search and brainstorm came up with the following examples of selfies in interpretation, and some thoughts:
Interpretive sites have often encouraged photographs as a way for visitors to interact with their exhibits – see the Shantytown example above. Te Papa has gone so far as installed a mirrored selfie wall.
Encouraging visitors to share their own selfies on a social media platform is a common marketing tool and creates a community of common experience. Could this be done while on the trail perhaps at one of the huts?
This life-sized ranger sign at the glacier below has unwittingly become the co-pilot in many a tourist selfie. So perhaps the same idea could be used to introduce an historic figure at one of the huts or shelters along our trail?
What about an app that reveals a ghost figure from the past if you take a selfie at a certain spot? Or some other information at pre-designated, beacon-marked spots?
I’d love to hear from anyone who has attempted these or any other selfie ideas and are willing to share their experiences. Selfie-help – all shares welcome!